Listen to audio
Search engine optimization is a tactic that has triggered an unexpected boom in the digital market sector. What used to be inserting some keywords has become an extremely complex field with constant algorithm updates and reforms.
The focus of SEO agencies and professionals is on improving the ranking of a website in a search engine and preferably placing it on the results of the first page. Competition in the SEO field is pretty fierce, but it's not difficult to understand and apply the main concepts of SEO.
In order to help you understand the most important SEO basics for the ranking of your website, we will give you some help below.
Available and secure website
The foundation of any SEO strategy is a functioning, secure website. Search engines use crawlers or search bots to find websites where they can be ranked. If these bots cannot find your website, it will not be listed on search engines at all or will have minimal visibility.
The URL is the main element you should work on if you want to make sure that the search engine bots can easily find and identify your URL. To properly create a good URL, you need to make sure your website is properly encoded. You must also have a robot.txt file that tells the search engine how to get your website information, and a proper sitemap that contains all the information pages available on your website.
Backlinks have been used as the main indicator of a website's willingness to help for many years. Since you've already spent time and resources creating content for your website, it would be a waste if you didn't advertise it properly. As mentioned by professional SEO marketers at SEO Jet, the backlink management software can help you analyze your competitor's links and improve contact options.
Backlinks are not only a way to rank higher on the results page, but also to improve your reputation so that you can become a trustworthy source of information or content. A backlink is a link on another website that advertises your website. As you can imagine, search engines use and examine backlinks to determine if your website is helpful to others. According to Google, backlinks are among the top 3 ranking factors.
The loading speed of a website plays a very important role in the ranking of a website by search engines. The reason why search engines value the speed of the website so much is because visitors do. Numerous studies have shown that visitors will leave your website and look for another one with the same information if they have to wait longer than 3-4 seconds to load.
The slow loading speed can be very annoying if you watch visitors bounce rates. Search engines take into account user experience and website optimization, especially when recommending your website to users by placing them on the first page.
Cell phone friendliness
About 10 years ago, a website that wasn't optimized for mobile device use didn't suffer from traffic or popularity. However, nowadays you can forget to ever rank on the first page of a search engine if your website is not optimized for mobile phone access.
Search engines take the friendliness of mobile phones very seriously as a ranking factor, as more than half of online users use mobile phones to access the Internet. If your website isn't fully functional on a smartphone, Google will downgrade it, not to mention that visitors won't stay on the website for long.
Google has updated its algorithm to prefer websites optimized for mobile devices rather than websites designed for desktop computers only. This means that working mobile websites get more traffic since Google displays them first. You should make sure that your website ticks all the boxes when it comes to some important items.
The resolution on the website is automatically adapted to every mobile screen
Optimize the fonts to be read on small screens
Quickly available menus for better navigation
Keep ads away from key information
It is important to understand what you are optimizing your website for before you start. Keyword research can help you focus on the right terms that help users find websites with content similar to yours. In order to be able to choose the right keywords, you need to consider a few things.
You should find this out first before starting your process. Search volume is the number of people who search for a keyword. If the volume is too big, fight with a lot of competition to stay ahead. Too small volumes mean no traffic. It is therefore important to find the right balance in order to use the right keywords.
Since you can choose any keyword, the relevance of the keyword is a crucial factor in your keyword research. You need to think outside the box and avoid generic keywords when trying to be relevant. For example, if you choose marketing software as opposed to corporate PPC software, you won't find a favor because you will be competing with thousands of larger companies.
Create content for your target audience
Websites that are linked to and shared with social media are known to rank higher. It is very important to create content that is tailored to your audience and to have properties that make it shared. It depends on whether you are able to identify the exact niche your audience is looking for. You probably did this before you created the website. Try how your audience thinks this time, and ask yourself what content you would share if you were them.
While SEO is directly responsible for the amount of traffic you get, it can also help you convert visitors into customers or returning visitors. The constant updating of search engine algorithms ensured that really helpful and well-made websites were at the top of the results page. Because of this, SEO has been responsible for a variety of things that ensure that a website is really ready to benefit the audience.