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There are many hacking and technical systems that web publishers use to increase advertising revenue, e.g. B. Header bids, delayed ad loading, A / B testing, and more. Of so many techniques, a commonly used method is known as automatic ad update or ad update.
A new set of ads loaded on the webpage in the same session based on a pre-arranged agreement. This method allows a user to run multiple sets of ads in one session.
Here are some tips to get you started with auto-updating ads:
The network policy must be read carefully
Before starting setup, always make sure you understand your network's guidelines for automatically updating displays. It is important to know some answers to questions in advance, e.g. B. Whether they are permissible or not. Is the time interval the minimum? Do you need to show that you’re using the ad update by labeling your ad inventory? You will later be protected against policy violations by recording the amount limit for an individual cost approved by the company as an expense.
It is better if the intervals are longer
The longer and higher interval between inventories updates the attractiveness of the goods for buyers as many buyers choose to update the inventory at longer time intervals. This is also better for the user experience of your website.
The update must not be less than 60 seconds for an appropriate participation in the ads. To ensure a balance between income and user experience, the 240 second update interval is very important. Sometimes it varies the type per website and inventory.
Opt for A / B tests
A / B tests are methods that are also known as bucket tests or split tests. It's a user experience method that allows ads to update automatically by experimenting with different time intervals in a section of your website and comparing two versions of a website to decide which ones perform better.
Before visiting the website, always make sure that you compare the test results with a control setup. Find out whether or not auto-updating ads improve the income method.
Follow the action-based update
The promotion updates are based on user-guided navigation. If the instructions are not properly followed, the user visits the page with an ad on one side and an infinite scroll on the other. This happens if the instructions are not carried out correctly. This can affect the popularity of your website. With action-based refresh tips, you can only refresh the list of ad content items without refreshing the entire content of your page.
Updated ad inventory can compete on Ad Exchange. Declare the parts of your item list before the competition by updating them per ad according to industry guidelines. By updating the list of goods, buyers benefit from knowing the real-time bid log for their purchases.
Updating an incorrect declaration of the goods can lead to a violation of your website. Adequate guidance is required to maintain a high quality website.
Marketing communication professionals have unlimited imagination and are constantly looking for more effective and efficient ways to promote the brands and companies they represent. Updating ads is important to your website because it increases your website rank. Today advertising has become a major profession worldwide.